3. Core Message
4. Call to Action
3. Core Message
4. Call to Action
Explainer Videos are 30 second advertisements, explaining a product, a service, or business. Buyers understand advertisements. Buyers are used to videos. Your business can be better understood through an Explainer Video.
Explainer Videos are a must have if you want your company to get better visibility and conversions. We are a nation of advertisements. Advertisements are quick. Advertisements work. With an Explainer Video, a buyer can quickly determine whether your company, product or service is something he’s interested in.
There are many companies that develop Explainer Videos, and done correctly, they can be very effective for delivering your message and increasing conversions. However, there are some simple mistakes that can crippled conversions. These mistakes happen in both small to large businesses. . Here are some surefire mistakes.
Mistake #1. No compelling reason to play the video. Why should your buyer play your video? Countless websites have a videos that are never played. There are many reasons: the website is faster to read, the video looks boring, the video looks long and tedious, the video looks like a sales job.
As search momentum shifts towards mobile devices, the Wall Street Journal reports that Google will soon start charging for ads on some mobile devices, such as tablets. See full article: “Google Acts to Raise Mobile-Ad Prices” (7 February 2013, pB7).
Under Google’s change, called “enhanced campaigns,” the company also said it will require advertisers to pay for ads on tablets even if they only want to reach personal-computer users. All AdWords advertisers will be “upgraded” to “enhanced campaigns” by mid-2013, Google said in its blog post alerting advertisers to the change.
Our Geeks came across an interesting article in the Wall Street Journal last week about the use of social media by small businesses:
“Small Firms Say LinkedIn Works, Twitter Doesn’t” (31 January 2013)
Note: Unlike most WSJ articles, this story is unlocked, which means non-subscribers can read the whole story! It’s worth the read!
The Wall Street Journal polled small business owners last month to better understand their use of social media. Not surprisingly, owners of small firms generally have limited money and time to figure out the most useful ways to tap into social media.
A January 14, 2013 Wall Street Journal article:
“Stores Hunt for Tech: At NRF Conference, Mobile Strategies Become Major Focus”
Has an interesting statistic about in-store mobile device usage and its impact on retail sales.
From the article:
Getting the mobile strategy right can make a big difference for retailers, said Alison Paul, leader of Deloitte’s retail and distribution practice.
When consumers use mobile devices in physical stores, there is a 72% chance they will turn their browsing into actual purchases, a 14% increase above those who don’t use mobile devices, Ms. Paul said.
“Do we own our website?”
It seems like the answer to this question should be obvious, but we have consistently found that small business owners do need to ask this question. Unfortunately, if the website was built by a typical web design company, they may be surprised to find that the answer is “no”.
Case in Point: We recently worked with a client who was disappointed (even horrified!) to find that they did not own any of the text, photos, or illustrations on their websites. Even worse, they found that the web design firm had snuck in its own advertising
To help others avoid this bad surprise, our geek team came up with a short list of questions every small business should ask their website designer:
4 Key Questions Every Company Should Ask About Website Ownership
Question #1: “Does our business own all the content (words and pictures) on our site?”
The answer to this question may be in the receipt for the design work. However, unless the sales contract or Statement of Work (SOW) specifically states that website content and copyright ownership transfers to your company, the WEB DESIGNER usually retains ownership.
If you do not have a receipt, you should ask the firm that did your web design for a “copyright release” or similiar document attesting to your company’s ownership.
There are lots of things to remember when you manage your own website:
– Refresh content
– Ensure links are working
– Update for SEO
– Upload latest brochures
However, the MOST IMPORTANT thing to remember is probably to renew your domain name registration.
Unfortunately, it seems that online grocer freshdirect.com recently forgot to do this, and their website was down for two days this week:
Wow… where to start?
Though the Holidays are upon us, we’re working furiously here at the Web Geek Group to prepare for 2013.
To existing clients:
Thank you for your support over this past year!
It’s great to see your projects come together.
To new and prospective clients:
We look forward to working with you next year!
John Garay, CEO
Sue Davis, VP Sales
And the rest of the Geeks!